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earnings coming in often. Internet marketing is the main source of income for Internet companies, reminiscent of Google, Facebook, Baidu, Alibaba, etc
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consumer preference and advertiser’s profit. The outcomes of offline simulation and online A/B experiment show that NMA brings a major
improvement in CTR and platform revenue, in contrast with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG
(Gatti et al., 2015). We successfully deploy NMA on Meituan food delivery platform.
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